Samtech Fleet Tracking

UX redesign of SaaS fleet tracking system.

Online version:

This project was delivered in December 2020 and is still in the post-sale phase while the client coordinates the front-end development for the approved solution.

About the project

Redesign of Samtech's fleet management platform, a SaaS product aimed at logistics companies associated with cargo transportation and mining operations. The main requirement was to migrate the interfaces of the current version (as of March 2020) and standardize the way the information is displayed, considering that the system already had around 8 years of modifications and extensions without a specific design system; Through my studio I was commissioned to develop a complete UX design process, from strategic alignment to functional prototype.

Role overview

I was the UX Leader for the project, coordinating the work of the internal team (research, UX / UI, visual) and communication with the counterpart; In addition, I served as the principal researcher, defining the research plan and developing interviews, co-design sessions and user testing, and representing the voice of the user in the co-creation sessions.


  1. At the time of starting the project, the original platform had quite a disagreement as to how the different available reports were accessed, presenting many duplicate screens and differences regarding use. In order to understand the uses of the platform and the reason for each functionality, extended demonstrations were developed by the client, including different Samtech roles (commercial, development, customer service, innovation) in order to resolve doubts and align knowledge internal company.

  2. We defined an interview plan with the 15 most relevant clients and users of the platform, which had to be accommodated for remote execution due to the Covid-19 pandemic. The findings were organized jointly with the counterpart through Mural, defining affinity maps by topic and thereby generating proto-people and jobs to be done.

  3. The UI ideation and design process was developed in a partitioned manner following the back development calendar, considering the ideation of interaction flows according to the different modules of the platform (positioning, fleet health, refrigerated cargo, etc.). Specifically, the design and prototyping of the solution was developed collaboratively between those responsible for UI design, UX research and the counterpart, through remote sessions executed online through tools such as Figma and Google Meet.

  4. The functional prototype was validated in a single round of tests with real users, developed remotely through the Teams platform, with which direct user reactions could not be obtained; However, the tasks were efficiently executed by them, denoting the radical improvement of the platform by limiting user actions and streamlining frequent tasks, such as the extraction of reports.

Retrato de Eduardo Aguayo, user researcher y consultor en diseño UX.

Interested in my professional services?

Looking for someone to lead/assist a UX project, define an investigation or just solving a couple of questions about UX strategy? Let's talk!